If you buy a Fiat 500, you will adopt an... Italian family!
The new commercial campaign in the US, the Italian automobile company jokes with vices and virtues of the Belpaese. The result is hilarious!
The commercial is all about giving the viewer a 3 minutes of laughs. An American couple is about to finalize the purchase of a Fiat 500, but right before driving it out of the dealer, they find out that a typical Italian family is sitting in the back of the car!
After several gags, jokes, and linguistic misunderstandings, in a week the two American customers are "overwhelmed" by their Italian "complimentary" guests' vivaciousness. They try to explain the importance of an authentic espresso, help the two yankees to choose which is the best type of pasta to order, and even engage them in cheering for a football (not soccer!) game.
For the record, there is also a love letter written by the Italian man, in perfect latin lover's style.
This commercial is a hotchpotch of cliché which portrays the perception Americans have about the Italians and, through a high dose of irony, it tries to spread the uniqueness of the Made in Italy.
The commercial is all about giving the viewer a 3 minutes of laughs. An American couple is about to finalize the purchase of a Fiat 500, but right before driving it out of the dealer, they find out that a typical Italian family is sitting in the back of the car!
After several gags, jokes, and linguistic misunderstandings, in a week the two American customers are "overwhelmed" by their Italian "complimentary" guests' vivaciousness. They try to explain the importance of an authentic espresso, help the two yankees to choose which is the best type of pasta to order, and even engage them in cheering for a football (not soccer!) game.
For the record, there is also a love letter written by the Italian man, in perfect latin lover's style.
This commercial is a hotchpotch of cliché which portrays the perception Americans have about the Italians and, through a high dose of irony, it tries to spread the uniqueness of the Made in Italy.
2 comments:
I really enjoy reading your post and the VDO commercial. Especially, when the family tried to teach Italian culture to the American couple. This commercial absolutely targeted many people who wanted to be an Italian or European. Meanwhile they still want to buy a car that they can afford, and live in a city because a FIAT 500 is small and easy to drive or park around town. The red color of the car may indicate that FIAT tried to target to younger generation who wanted something different from typical brands in the same market.
Paul
I really enjoy reading your post and the VDO commercial. Especially, when the family tried to teach Italian culture to the American couple. This commercial absolutely targeted many people who wanted to be an Italian or European. Meanwhile they still want to buy a car that they can afford, and live in a city because a FIAT 500 is small and easy to drive or park around town. The red color of the car may indicate that FIAT tried to target to younger generation who wanted something different from typical brands in the same market.
Paul
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